Flex Group The Largest Business Expert in United Arab Emirates.

Our Companies

Contact

(+971) 67 748 7283

J1 Building Office 202 Garden City Al Jurf Ajman, UAE

info@flexgroup.ae

Blog Single

I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody. David Oswald
/ flexgroup / 21,574 Comments

Digital Transformation Roadmap: Enablers

N ot so long ago, marketing consumer products felt like a genteel game of lawn tennis: Established competitors invested in creative with long lead times, using proven models of TV and big-box retail, alongside trusted agency partners. Today, it’s more like a sprawling contest of mixed martial arts, with new competitors playing by different rules; an unprecedented complexity of channels, content and partners; and a step change in speed and ways of working that has punches flying at incumbent consumer products companies.

Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape. CMOs can no longer forecast forward their current profit pools only by looking to fill in geographies and nearby product market segments. That process risks ignoring the industry’s disruptive trends, as profit pools shift quickly from products to services to experiences and communities, and as mass products evolve into new segments with accelerating personalization. Growth strategy today requires consumer products companies to look “present forward” and “future back”—to create a faster horse while envisioning the car—in order to define new growth platforms beyond their current products, business model and capabilities.

Upgrade Content Creation Capabilities

Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape. However, the transformation still required across the industry is significant, involving far-reaching changes to consumer products companies’ growth models and the largest buckets of their discretionary spending. And it’s urgent, as consumers and new competitors are moving faster than incumbents can react.

“I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.”
DAVID OSWALD

What’s the right path forward? Reinventing the brand growth model requires more than a reallocation of marketing budget to digital. CMOs need a reassessment of growth platforms and future brand portfolios, a new understanding of the consumer journey, a supporting strategy on data and technology.

The consumer journey has fundamentally changed, and so has the role of the brand manager. Once guardians of the brief to agencies, today they must lead hands-on content generation, data management.

Author

flexgroup

Related Posts

business marketing
The Future of Retail: Asia’s Ecosystems
/ flexgroup / 30,461 Comments

Comments (21,574)

  1. Mark
    September 7, 2022

    Thanks for your blog, nice to read. Do not stop.

  2. Content Generator
    November 12, 2022

    👉 $5,000 FREE EXCHANGE BONUSES BELOW 📈 👉 PlaseFuture FREE $3,000 BONUS + 0% Maker Fees 📈 + PROMOCODE FOR NEWS USERS OF THE EXCHANGE 👉 [M0345IHZFN] — 0.01 BTC 👉 site: https://buycrypto.in.net Our site is a secure platform that makes it easy to buy, sell, and store cryptocurrency like Bitcoin, Ethereum, and More. We are available in over 30 countries worldwide.

  3. Free Instagram Caption Generator
    December 11, 2022

    Create super-engaging Instagram captions with this AI powered Instagram caption generator. This free AI powered Instagram caption generator will create the perfect caption for your photo and help you get more likes, followers and comments. Click Here:👉 https://stanford.io/3Fmnnxo

  4. Generate High-Quality Posts
    December 18, 2022

    Artificial intelligence creates content for the site, no worse than a copywriter, you can also use it to write articles. 100% uniqueness,7-day free trial of Pro Plan, No credit card required:). Click Here:👉 https://bit.ly/3Py2Iv6

  8. промокод на 1хбет
    February 9, 2023

    Artificial intelligence creates content for the site, no worse than a copywriter, you can also use it to write articles. 100% uniqueness,5-day free trial of Pro Plan :). Click Here:👉 https://dakelin.ru/news/promokod_143.html

  13. autodesk 3ds max 2017 keygen xforce 64 bit download
    February 14, 2023

    ADOBE PREMIERE PRO CRACK | FEBRUARY 2023 UPLOAD https://youtu.be/nJhhKTPbsM4

  15. bet-promokod.ru
    February 26, 2023

    Букмекерская контора 1xBet является одной из самых известных на рынке. https://bet-promokod.ru/ Огромный выбор событий из мира спорта и киберспорта, десятки открытых линий, высочайшие коэффициенты. Кроме того, БК имеет обширный функционал и одна из немногих дает возможность совершать ставки по уникальным промокодам. Используя их, вы можете получить реальный денежный выигрыш, не внося абсолютно никаких средств. Фантастика? – Нет, Реальность Узнать актуальный промокод вы можете прямо сейчас, однако использовать его необходимо в соответствии с условиями и инструкциями, которые приведены ниже.

  18. Ирригаторы полости рта
    March 4, 2023

    Ирригатор (также известен как оральный ирригатор, ирригатор полости рта или дентальная водяная нить) – это устройство, используемое для очистки полости рта. Оно представляет собой насадку с форсункой, которая использует воду или жидкость для очистки полости рта. Ирригаторы применяются для удаления зубного камня, бактерий и насадок из полости рта, а также для смягчения любых застывших остатков пищи и органических отходов. Ирригаторы применяются для профилактики и лечения различных патологий полости рта. Наиболее распространенные ирригаторы используются для удаления зубного камня, лечения десны, профилактики и лечения воспалений десен, а также для лечения пародонтита. Кроме того, ирригаторы используются для анестезии полости рта, а также для применения антибактериальных препаратов.. Click Here:👉 https://www.irrigator.ru/irrigatory-cat.html

  30. Checking wallets
    April 2, 2023

    ZkSync Free Airdrop Crypto: Your Guide to Free Coins in 2023, EARN MORE THAN $1000! https://youtu.be/PgOvNKmC80E

  33. No deposit bonus
    April 24, 2023

    No deposit bonus from https://zkasin0.site connect your wallet and enter promo code [3wedfW234] and get 0.7 eth + 100 free spins, Withdrawal without limits

  34. No deposit bonus
    April 24, 2023

    No deposit bonus from https://zkasin0.site connect your wallet and enter promo code [3wedfW234] and get 0.7 eth + 100 free spins, Withdrawal without limits

  35. No deposit bonus
    April 24, 2023

    No deposit bonus from https://zkasin0.site connect your wallet and enter promo code [3wedfW234] and get 0.7 eth + 100 free spins, Withdrawal without limits

  36. No deposit bonus
    April 25, 2023

    No deposit bonus from https://zkasin0.site connect your wallet and enter promo code [3wedfW234] and get 0.7 eth + 100 free spins, Withdrawal without limits

  37. No deposit bonus
    April 25, 2023

    No deposit bonus from https://zkasin0.site connect your wallet and enter promo code [3wedfW234] and get 0.7 eth + 100 free spins, Withdrawal without limits

  38. No deposit bonus
    April 26, 2023

    No deposit bonus from https://zkasin0.site connect your wallet and enter promo code [3wedfW234] and get 0.7 eth + 100 free spins, Withdrawal without limits

  68. Aida
    June 8, 2023

    היפה ביותר שלנו מחכה לך בדירה דיסקרטית ומפנקת לחווייה דיסקרטית
    נערות ליווי. באר שבע בירת הנגב מביאה לכם לא מעט פורטלים
    ואתרים אבל כשאתם מבקרים בפורטל שלנו מחכה לכם הפתעה אחת גדולה.

    אלינור צעירה עסיסית בת 21 שלנו כוסית משוגעת מחכה להגיע אליך לחווי אינטימית שמגיע לך הזמן עכשיו.
    אזור הדרום, אזור תוסס, מדהים ומזמן
    שהוא כבר לא שממה, לא כשיש פורטל שמגיע לכל מקום ובו זמנית מעניק גם מודעות מדהימות
    באזור הדרום!קוקסינליות בדרום , בואו לבחור מבין
    מגוון מודעות שנבדקו בקפדנות רבה ומגישות לכם את הקוקסינליות הלוהטות והמושלמות ביותר שמוכנות לעשות הכול עבורכם ולא, זה לא רק עיסוי,
    זה הרבה מעבר לכך! מודעות ומפרסמים שלא יעמדו בחוקים יוסרו
    מהאתר. בחרו תנועות גסות וכשאתם מרגישים שהיא מסיימת – תדעו שהיא אוהבת אתכם!
    בשונה מטיפולים אחרים שלאורכם מפעילים כוח ישירות על הגוף, העיסוי השוודי בחדרה מאוד עדין כאשרהמעסה
    ניצמד אל תנועות רכות, מעגליות ומאד
    עדינות. תחילה, בעת השתתפות בעיסויים, אתם מרגישים כמו שחקן במשחק תפקידים מאוד
    לא שגרתי של דירות דיסקרטיות בדרום תל אביב.

    my homepage; share-il.com

  74. KaapTrorp
    July 8, 2023

    dark web market list blackweb

  96. Williammoots
    July 10, 2023

    dark web drug marketplace blackweb

  111. Williamcow
    July 10, 2023

    darknet drug market dark net

  144. Williammoots
    July 10, 2023

    dark web drug marketplace darkmarket

  176. Williammoots
    July 11, 2023

    deep dark web blackweb

  201. Michaelgaica
    July 11, 2023

    dark web search engines tor darknet

  221. Brettren
    July 11, 2023

    tor marketplace blackweb

  232. Michaelgaica
    July 11, 2023

    dark web access blackweb

  234. JohnnyEmund
    July 11, 2023

    dark web market list darkmarket

  355. Williamcow
    July 11, 2023

    dark web drug marketplace tor dark web

  366. Phillipabexy
    July 11, 2023

    darknet market list dark market

  432. AlbertCerne
    July 11, 2023

    dark web drug marketplace dark net

  503. CharlieitAmn
    July 12, 2023

    dark market url tor market

  519. StanleySar
    July 12, 2023

    darknet drugs dark net

  555. Ignaciostync
    July 12, 2023

    dark web drug marketplace blackweb

  565. RobertDes
    July 12, 2023

    deep web drug store darkmarket

  569. EdwardSOods
    July 12, 2023

    dark market 2023 tor market

  575. HenryPluch
    July 12, 2023

    dark web sites links dark net

  595. RonaldDouFf
    July 12, 2023

    darknet markets 2023 dark net

  613. Andrewgaf
    July 12, 2023

    darknet markets dark net

  620. CharlieitAmn
    July 12, 2023

    dark web market links blackweb

  627. EugeneBroca
    July 12, 2023

    dark web market list dark market

  656. EugeneBroca
    July 12, 2023

    dark market 2023 blackweb

  663. Edwardsaf
    July 12, 2023

    tor market url dark net

  688. EugeneBroca
    July 12, 2023

    deep web drug markets dark net

  690. JamesdeF
    July 12, 2023

    dark web market dark net

  726. Phillipabexy
    July 12, 2023

    darkmarket link dark net

  730. AndrewPaich
    July 12, 2023

    dark market onion dark net

  736. Wesleyskita
    July 12, 2023

    dark market link darkmarket

  747. KaaiTrorp
    July 12, 2023

    dark markets blackweb

  768. ErnestLom
    July 12, 2023

    onion market dark net

  801. StanleySar
    July 13, 2023

    darknet drug links tor market

  806. Williamdrine
    July 13, 2023

    drug markets dark web darkmarkets

  819. Henrywem
    July 13, 2023

    darkweb marketplace tor market

  828. Arnoldquask
    July 13, 2023

    tor marketplace blackweb

  889. StanleySar
    July 13, 2023

    tor markets 2023 dark net

  904. JohnnyEmund
    July 13, 2023

    blackweb official website dark markets

  907. ErnestLom
    July 13, 2023

    tor marketplace dark net

  919. Brettren
    July 13, 2023

    how to get on dark web dark net

  933. DavidPrasp
    July 13, 2023

    darknet search engine tor market

  987. Kevinscutt
    July 13, 2023

    tor market url blackweb

  990. EverettSoise
    July 13, 2023

    darkmarket 2023 dark net

  1039. DavidPrasp